Successful selling is a deliberate, thoughtful activity. You need a process that you initiate repeatedly. Whenever I talk with business owners or salespeople who aren’t realizing the results they desire, the cause is usually the same: they don’t have a a sales strategy. Generating sales is a top priority for every business leader. For a customer to “buy” a product or service, we must develop AIDA: Awareness, Interest, Desire, and Action. Let’s look at each of these more closely.
Michael is an executive coach, entrepreneur, investor, and strategist with 30 years of experience leading investor-backed, high-growth organizations.
Looking for a professional development coach or a career change?
Do you need help developing your management teams or creating a strategic plan?
Wanting to build engagement around innovation or teach your team to build investor value?
